Your Brand Exists to Create Advantage, Not Advertising Most business owners are proud of their brand and love to show it off, however, many have too narrow an understanding of what their brand is for and its real value. Businesses often miss the mark by treating branding as simply the visible material created to support…
The Cost of Delaying Your Brand Refresh—and Three Steps to Move Forward In part 1 of this mini-series, we highlighted the top reasons why it can be so hard for business owners to refresh their brands even when they know they probably should. Having acknowledged that there are many reasons why a business owner may…
Why It’s So Hard to Refresh Your Brand (Even When You Know You Should) This is part 1 of our “Halftime Brand Adjustments” series. Our July Blog will break down the cost of waiting to refresh your brand as well as three practical steps you can take to move your brand forward right now. Speaking…
3 Steps to Move from Attention to Acquisition At Enthuse Creative, we have a saying: “Branding isn’t just about giving people something to buy, it’s about giving people something to believe in.” Too many brands fall short because they focus heavily on visibility and virality without investing equally in credibility and trust. Being noticed is…
Three Ways to Promote and Protect Your Brand in the Age of AI Every day, this fact becomes a little more true. Artificial intelligence is no longer on the horizon—it’s here, it’s happening, and it’s already embedded in nearly every tool we use to build and grow brands. From content creation to design, from strategy…
Think of Your Brand as Batter, not Butter I recently went to a networking event at a southern soul food restaurant. The chef and owner put out a delicious buffet for guests to enjoy, which included homemade biscuits. As I enjoyed one of the soft, buttery biscuits, oddly enough, it made me think about branding.…
Establishing Your Brand Differs From Expanding Your Brand Main Idea: The work and approach it takes to create and establish a brand is not the same as what is need to maintain and sustain it. Business owners should know and understand this when seeking support from a branding agency. [41 words, 227 characters] In my…