3 Steps to Move from Attention to Acquisition At Enthuse Creative, we have a saying: “Branding isn’t just about giving people something to buy, it’s about giving people something to believe in.” Too many brands fall short because they focus heavily on visibility and virality without investing equally in credibility and trust. Being noticed is…
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Three Ways to Promote and Protect Your Brand in the Age of AI Every day, this fact becomes a little more true. Artificial intelligence is no longer on the horizon—it’s here, it’s happening, and it’s already embedded in nearly every tool we use to build and grow brands. From content creation to design, from strategy…
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Think of Your Brand as Batter, not Butter I recently went to a networking event at a southern soul food restaurant. The chef and owner put out a delicious buffet for guests to enjoy, which included homemade biscuits. As I enjoyed one of the soft, buttery biscuits, oddly enough, it made me think about branding.…
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Establishing Your Brand Differs From Expanding Your Brand Main Idea: The work and approach it takes to create and establish a brand is not the same as what is need to maintain and sustain it. Business owners should know and understand this when seeking support from a branding agency. [41 words, 227 characters] In my…
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Become Unforgettable by Building and Unforgeable Brand If someone hacked your email and sent out a general message, would recipients be able to recognize quickly that the message wasn’t from you. How would they be able to know? Or perhaps you have received a text or email from someone you knew as a professional. There…
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Building a Brand That Stands Out and Stands Up Right now, we find ourselves in a complex and contentious landscape socially, politically, and economically. Regardless of one’s worldview, there is seemingly something that everyone is upset about and wishes were different. Against this backdrop, brands are continually faced with the challenge of how they position…
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Grow, Guard, Guide: How Brand Management Helps Sustain and Elevate Your Business At Enthuse Creative, we break down our service offerings into three categories: brand strategy, brand design, and brand management. These offerings roughly correspond to your business’s maturity and growth stage. Your business may only need brand strategy and design every few years, but…
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In Branding, Relationships Are More Important Than Reactions As you may have heard, restaurant chain Cracker Barrel recently joined the likes of Jaguar and Gap by launching a rebrand that set off a firestorm of mostly negative reactions. Worse, within a matter of days, Cracker Barrel was forced to rescind its rebrand and revert back…
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Dialogues, Not Diatribes: Tips for Successful Brand Communication The internet runs on opinions and conversation. From the newest restaurant to the latest blockbuster, every experience is instantly reviewed, rated, and debated. News, tourism, food, music, sports—you name it—there’s a constant tidal wave of voices shaping what’s worth your time… and what’s not. In this world,…
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Make Your Brand Familiar, Not Forgettable In a busy, and constantly changing landscape, small businesses must do a lot of work to stand out from the crowd and serve their clients and customers well. It’s easy for businesses to be overlooked—especially when they may not have access to the latest tools, tech, teams or budgets.…
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