4 Steps to an Effective B2B Rebranding Strategy Businesses often neglect to update their brand because they think what they have works. But just because something works doesn’t mean you should stick with it. Think about your car that you keep taking to the repair shop. Or those clothes that you love, but are a…
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How to Raise Awareness for Your Email Newsletter Email newsletters are one of the most common, cost-effective marketing tools at your disposal to create and foster relationships with your clients, eventually leading to sales and leads. It is a way for you to extend your brand, show off your expertise, as well as genuinely help…
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B2B Branding Mistakes Branding is a key asset to B2B business growth. It is a great tool to implement within your marketing strategy, but branding is also its own mountain to climb. It is key to fostering a human connection with your audience, being easily remembered and accessible, and eventually generating leads. With a stronger…
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Features vs. Benefits and Why it Matters In my 10 years of experience building brands and creating marketing collateral for businesses and organizations, including my own, I have observed that, in general, small business owners understand and talk about the features of their products and services really well. We love the nuts and bolts of…
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Grow Your Business Brand With Your Personal Brand: 3 Key Strategies A personal brand isn’t an extra cost you have to outsource as another business development investment. It can start from within the company, starting with yourself. As written in an article by Sunil Solanki, “84% of consumers believe that a company’s reputation is influenced…
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3 Overlooked Places to Implement Branding Your brand shows up everywhere. Most people are aware that a brand is more than a logo, but have you considered the full array of implications that your brand carries? Just like an idea takes root, your brand is also present in every part of your company’s existence. It’s…
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How to Align Your Brand With Search Intent You’ve done your research on search intent and search engine optimization, and you have the keywords you need to access your audience. But how do you implement them and start building those relationships to funnel conversions? In order to use search intent in your brand strategy, first…
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Branding Strategies to Attract Younger Clients By Richard Holbrook III In today’s digital age, branding has become more prevalent and important than ever as companies rely on various platforms to promote and market their products and services. A strong and cohesive brand presence across multiple platforms like websites, pamphlets, and social media accounts can contribute…
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3 Questions Your Brand Must Answer Most people understand that brands are more than just logos. Your brand is also the answer to a series of questions that deals with more than just what your business does or the product it sells. You’ve likely heard of the concept popularized by Simon Sinek of “starting with…
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3 Ways to Use Search Intent to Boost Search Engine Optimization Your business offers products and services that you know people need. You’ve narrowed down your target audience, and have even created a presence for yourself online through a website and social media. So why is your traffic still slow? It is most likely because…
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