In the excellent book, The Strategic Designer, author David Holston makes the following astute observation about a reality of doing business in today’s world: “Businesses, like designers, need to be in a constant state of ideation. Design gives firms a competitive advantage in overcrowded markets by identifying unique value and connecting audiences, as well as reacting…
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The first post in this 3-part blog series on Brand Personality, looked at how to identify your brand’s personality. The second installment looked at how to develop your brand’s personality. In this third and final installment, we’ll look at how using brand personality effectively can help your business grow. To recap, brand personality is a…
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In part 2 of this series, we’ll explore how to develop a business brand personality, including some specific tools that are useful for diving in to the process. Remember, brand personality is a set of identifiable, customer-facing characteristics that are associated with human traits, attributes and behaviors. It encompasses emotional, thought, and behavioral patterns unique…
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I have an adage that I like to repeat often: “Brands are created by people, for people.” In light of this truth, it makes sense that brands are given some of the same characteristics or qualities as people, in order to strengthen their connections to certain groups of people, also known as audiences. Brand personality…
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I recently attended a networking event that I only intended to drop in on for a few minutes before going to another meeting. I wanted to hear a speaker who was an old acquaintance. When I got there, it turned out that I knew another of the speakers, who happened to be concluding her talk…
DetailsEnthuse Creative works with many business clients to help them develop visual brand identities. Everyone knows a strong brand identity, including a logo is vital to a business, so it can be very tempting to dive right into the design portion of the creative process. Even more important than brand identity to a brand’s lasting…
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