I have an adage that I like to repeat often: “Brands are created by people, for people.” In light of this truth, it makes sense that brands are given some of the same characteristics or qualities as people, in order to strengthen their connections to certain groups of people, also known as audiences. Brand personality…
I recently attended a networking event that I only intended to drop in on for a few minutes before going to another meeting. I wanted to hear a speaker who was an old acquaintance. When I got there, it turned out that I knew another of the speakers, who happened to be concluding her talk…
Enthuse Creative works with many business clients to help them develop visual brand identities. Everyone knows a strong brand identity, including a logo is vital to a business, so it can be very tempting to dive right into the design portion of the creative process. Even more important than brand identity to a brand’s lasting…