4 Steps to an Effective B2B Rebranding Strategy Businesses often neglect to update their brand because they think what they have works. But just because something works doesn’t mean you should stick with it. Think about your car that you keep taking to the repair shop. Or those clothes that you love, but are a…
Grow Your Business Brand With Your Personal Brand: 3 Key Strategies A personal brand isn’t an extra cost you have to outsource as another business development investment. It can start from within the company, starting with yourself. As written in an article by Sunil Solanki, “84% of consumers believe that a company’s reputation is influenced…
How to Align Your Brand With Search Intent You’ve done your research on search intent and search engine optimization, and you have the keywords you need to access your audience. But how do you implement them and start building those relationships to funnel conversions? In order to use search intent in your brand strategy, first…
Branding Strategies to Attract Younger Clients By Richard Holbrook III In today’s digital age, branding has become more prevalent and important than ever as companies rely on various platforms to promote and market their products and services. A strong and cohesive brand presence across multiple platforms like websites, pamphlets, and social media accounts can contribute…
What is the Creator Economy (and Why It Could be the Future of Branding)? Creating content and the strategy for deploying that content are two essential components of doing business in today’s post-pandemic, digital marketplace. New technology and tools have increased the ease and pace with which individuals are turning their passions into profitable pursuits.…
The first post in this 3-part blog series on Brand Personality, looked at how to identify your brand’s personality. The second installment looked at how to develop your brand’s personality. In this third and final installment, we’ll look at how using brand personality effectively can help your business grow. To recap, brand personality is a…
In part 2 of this series, we’ll explore how to develop a business brand personality, including some specific tools that are useful for diving in to the process. Remember, brand personality is a set of identifiable, customer-facing characteristics that are associated with human traits, attributes and behaviors. It encompasses emotional, thought, and behavioral patterns unique…