5 Tips for Boosting Your Credibility Through Branding Your brand is a series of promises. Credibility can be thought of as the confidence customers have that you will fulfill your promises to them. It is something that your customers believe you are and believe you have. Credibility is a matter of perception and reputation, which…
3 Questions Your Brand Must Answer Most people understand that brands are more than just logos. Your brand is also the answer to a series of questions that deals with more than just what your business does or the product it sells. You’ve likely heard of the concept popularized by Simon Sinek of “starting with…
3 Ways to Use Search Intent to Boost Search Engine Optimization Your business offers products and services that you know people need. You’ve narrowed down your target audience, and have even created a presence for yourself online through a website and social media. So why is your traffic still slow? It is most likely because…
4 Ways to Build Your Reputationships In our recent Lunch & Lab on the 4 R’s of Brand Building, we discussed the importance of building what we called Reputationships as a key brand building skill. Reputationship is of course a combination of the words reputation and relationship. Reputationships are professional introductions or acquaintances, usually through…
3 Types of Research That Every Business Should Use for Brand Building In today’s marketplace, every business can and should be doing research to help grow its brand. Research is one of our 4 R’s of Brand Building that any business can do while still focusing on their major revenue-producing activities. Research is broadly defined…