The Power of Emotional Branding: Don’t Just Tout Features, Touch Feelings When was the last time you took a long look inside your refrigerator, pantry or closet? It may have been a while, but I bet if you were to look in those places, you’d find at least a few brands that you’ve bought or…
What are the Benefits of Working with a Brand Strategist? In our recent blog posts, we have discussed the work that brand strategists do, the skills they possess and the tools they use to deliver their strategic solutions. Now, we want to turn our attention to the benefits for small business owners when they decide…
What Tools Do Brand Strategists Use? In our previous pieces in this series, we examined the work that brand strategists do (link) and looked at some of the most important skills that brand strategists need to have (link). Brand strategists are thinkers who dive deeply into their client’s business, product or service, to examine its…
What Skills Does a Brand Strategist Need? An effective brand strategy is a vital step to solving key challenges with how your business is developed and perceived in the marketplace. In our previous blog, we examined the work that brand strategists do. To summarize, we identified that brand strategists work to understand a business, product…
What Does a Brand Strategist Do? My first few years I was in business, I thought of myself strictly as a graphic designer, and I would always introduce myself at networking events that way. However, when I would try to give prospects more context to the way I developed solutions and the value I provided…
Become Indispensable with Brand Expression and Brand Experience There are literally millions of brands in the world. How do you make your brand invaluable and indispensable? One thing that every business owner wants their customers to have is brand loyalty, where enthusiastic, recurring customers share an undeniable, irresistible connection to the brand and feel like…
Position Your Brand With Precision Listen to this post: https://enthusecreative.com/website_0d6bb55a/wp-content/uploads/2021/05/Position-Your-Brand-With-Precision.mp3 Positioning is the intentional effort on the part of a brand to establish a distinct, favorable, and memorable impression in the mind of its customers. It is a foundational part of any brand strategy process. Though some aspects of a brand’s positioning are beyond its…
Brand Equity: Perception is Position “Perception is position.” I have become fond of this phrase because it helps me frame for my clients the importance of developing a brand that is not only well-known, but is also valued and trusted. This relates to the idea of brand equity. Brand equity is something most people understand…