5 Tips for Boosting Your Credibility Through Branding Your brand is a series of promises. Credibility can be thought of as the confidence customers have that you will fulfill your promises to them. It is something that your customers believe you are and believe you have. Credibility is a matter of perception and reputation, which…
Grow Your B2B Business with Brand Positioning: A Guide Brand Positioning = Brand Potential According to protocol 80, “77% of B2B marketing leaders say branding is critical to growth.” The article also points out that consumers are more likely to conduct business with organizations that showcase personal values, because business values are not as distinguishable…
Why Every Business Needs a Content Repurposing Strategy Content creation is one of the most challenging aspects of running a business in today’s digital age. Besides maintaining brick-and-mortar stores, in order to gain visibility and recognition it is imperative to build an online presence, most commonly acquired now through content. But brainstorming, creating, and uploading…
The Ultimate Guide to Building Your Brand Using Thought Leadership Within all industries, verticals, and professions, many seek to bring awareness to their personal or organizational brand and build credibility without traditional advertising or promotional methods. They attempt to differentiate themselves by educating audiences, advancing innovative ideas, or taking unique stances on things that appear…