How to Raise Awareness for Your Email Newsletter Email newsletters are one of the most common, cost-effective marketing tools at your disposal to create and foster relationships with your clients, eventually leading to sales and leads. It is a way for you to extend your brand, show off your expertise, as well as genuinely help…
3 Overlooked Places to Implement Branding Your brand shows up everywhere. Most people are aware that a brand is more than a logo, but have you considered the full array of implications that your brand carries? Just like an idea takes root, your brand is also present in every part of your company’s existence. It’s…
In the excellent book, The Strategic Designer, author David Holston makes the following astute observation about a reality of doing business in today’s world: “Businesses, like designers, need to be in a constant state of ideation. Design gives firms a competitive advantage in overcrowded markets by identifying unique value and connecting audiences, as well as reacting…