What are the Benefits of Working with a Brand Strategist? In our recent blog posts, we have discussed the work that brand strategists do, the skills they possess and the tools they use to deliver their strategic solutions. Now, we want to turn our attention to the benefits for small business owners when they decide…
What Tools Do Brand Strategists Use? In our previous pieces in this series, we examined the work that brand strategists do (link) and looked at some of the most important skills that brand strategists need to have (link). Brand strategists are thinkers who dive deeply into their client’s business, product or service, to examine its…
What Skills Does a Brand Strategist Need? An effective brand strategy is a vital step to solving key challenges with how your business is developed and perceived in the marketplace. In our previous blog, we examined the work that brand strategists do. To summarize, we identified that brand strategists work to understand a business, product…
What Does a Brand Strategist Do? My first few years I was in business, I thought of myself strictly as a graphic designer, and I would always introduce myself at networking events that way. However, when I would try to give prospects more context to the way I developed solutions and the value I provided…