Why Every Business Needs a Content Repurposing Strategy Content creation is one of the most challenging aspects of running a business in today’s digital age. Besides maintaining brick-and-mortar stores, in order to gain visibility and recognition it is imperative to build an online presence, most commonly acquired now through content. But brainstorming, creating, and uploading…
The Ultimate Guide to Building Your Brand Using Thought Leadership Within all industries, verticals, and professions, many seek to bring awareness to their personal or organizational brand and build credibility without traditional advertising or promotional methods. They attempt to differentiate themselves by educating audiences, advancing innovative ideas, or taking unique stances on things that appear…
Overcoming Obstacles to Content Creation We engage businesses today primarily through a digital experience. According to a 2018 Marist University survey, 69% of the respondents reported shopping online as opposed to not shopping online. This is not breaking news. We’ve been living in a digital world for years. For businesses, this means acclimating to the…
Guide to Asking for a Review Reviews aren’t just a written recommendation of a job well done. They are a mirror reflecting the traits shown and benefits given as you’ve completed your work. It is evidence that you show up and fulfill what you said you would do. Reviews are the 4th R to our…
Guide to Asking for a Referral People do business with brands they know, like, and trust. Getting others to know and like your brand takes effort, but can be accomplished fast with the right strategy. It’s implementing trust in your audience that takes more time. A referral means someone you know is willing to recommend…