How Your Brand Helps Your Business Grow When Change is Happening We’re almost exactly five years from the first few weeks of the Covid-19 pandemic, which unraveled so much of the world we knew. Those early days can best be described as chaotic and confusing. Fast forward to today, and we find ourselves in a…
Let ‘Em Cook: Think Like a Chef to Build a Better Brand The slang phrase “Let ’em cook” means to allow someone to do what they do well. It can also be an expression of the desire for someone to have the freedom to do something. I enjoy cooking, and I do most of the…
Why Marketing is Difficult Without Branding I recently engaged with a small business owner regarding some of his challenges with marketing his business. His business was doing well but he wanted to grow even more. This business owner was starting to explore more outbound ways to market his business, but was running into a few…
How Understanding Humans Helps You Understand Your Brand I recently gave a presentation about branding to a cohort of small business founders as part of a business accelerator training course. It became clear to me that one of the best ways to get them to understand how brands are structured was to relate it to…
Why Simple Logos Work: A Guide for Small Business Owners I recently spoke with a business owner who was trying to decide between two concept designs for their logo. The two logos were similar, but one had an additional graphic element that was purely a decorative element. This particular decorative element was large and overpowering…
A Beginner’s Guide to Website Analytics By Mark Harbeke, Owner, Harbeke Marketing If you’re like most small business owners — especially if you’re a first-time owner — you’re running your website on one of the big platforms like WordPress, Wix, Squarespace, or Shopify. You know how well you’re doing for sales, and you can…