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A Branding Studio Specializing in Strategy & Design
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Tag Archives: value

Woman working from home on a laptop with a mug, a rice box, and her phone next to her.

The #1 Question You Should Be Asking

Life & BusinessBy [email protected]March 14, 2021

The #1 Question You Should Be Asking I remember a year ago, about a week before COVID-19 showed up in our region, I was leading a discussion group of business owners. I had planned questions around the relationship between creativity and productivity and some other related topics. There was one guest, who had engaged in…

Person holding a wooden block labelled "brand", placing it between other marketing-labelled blocks

Brand Equity: Perception is Position

Brand Strategy, Branding, Branding PrinciplesBy [email protected]February 1, 2021

Brand Equity: Perception is Position “Perception is position.” I have become fond of this phrase because it helps me frame for my clients the importance of developing a brand that is not only well-known, but is also valued and trusted. This relates to the idea of brand equity. Brand equity is something most people understand…

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