4 Ways to Build Your Reputationships In our recent Lunch & Lab on the 4 R’s of Brand Building, we discussed the importance of building what we called Reputationships as a key brand building skill. Reputationship is of course a combination of the words reputation and relationship. Reputationships are professional introductions or acquaintances, usually through…
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3 Types of Research That Every Business Should Use for Brand Building In today’s marketplace, every business can and should be doing research to help grow its brand. Research is one of our 4 R’s of Brand Building that any business can do while still focusing on their major revenue-producing activities. Research is broadly defined…
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What Bel Air Teaches Us About the Creator Economy Now, this is a story all about how content got flipped-turned upside down And I’d like to take a minute Just sit right there I’ll tell you how regular people got rich from content they share… Growing up in the 90’s, the NBC sitcom, The Fresh…
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Why Should Businesses Leverage the Creator Economy? The Creator Economy is the physical and digital marketplace shaped by content creators who build and grow their brands and business opportunities by leveraging their audience. New technology and tools have increased the ease and pace with which individuals are turning their passions into profitable pursuits. In the…
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What is the Creator Economy (and Why It Could be the Future of Branding)? Creating content and the strategy for deploying that content are two essential components of doing business in today’s post-pandemic, digital marketplace. New technology and tools have increased the ease and pace with which individuals are turning their passions into profitable pursuits.…
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Your Brand is Not About Your Mark; It’s About The Mark You Make You have doubtless heard some variation of this expression: Your brand is not what you say it is, your brand is what your customer says it is.” This statement is largely true, for your brand sits at the axis of your positioning…
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Positioning Your Brand as a Premium Brand Recently, we looked at how you can build a premium brand and reasons why you might want to do this. Every day, business owners must make intentional, informed, decisions about how their brand is going to show up in the marketplace. How you position your brand is one…
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Positioning Your Brand as a Premium Brand In our client work, not only do we help people to build brands, we also help them decide what type of brand to build. In the brand building process, there are many positioning approaches you can choose. Some will focus on price, desiring a brand that is always…
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The Power of Emotional Branding: 3 Reasons Why Feelings Beat Features In our most recent blog, we discussed the notion that it is more advantageous to businesses to employ strategies that speak to feelings rather than just listing features. This is true because feelings create more connection between the brand and customer, and ultimately this…
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The Power of Emotional Branding: Don’t Just Tout Features, Touch Feelings When was the last time you took a long look inside your refrigerator, pantry or closet? It may have been a while, but I bet if you were to look in those places, you’d find at least a few brands that you’ve bought or…
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