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Digital Brand Strategy Series: Part 1, Intro to Digital Brand Strategy

Digital Brand Strategy Series: Part 1, Intro to Digital Brand Strategy Digital Brand Strategy (DBS) is very important for today’s businesses. The organizations that recognize that more and more decision-making will be done in digital settings and who position themselves well in these spaces are likely to have more sustainable success than those who don’t.…

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How Do I Develop My Brand Personality?

In part 2 of this series, we’ll explore how to develop a business brand personality, including some specific tools that are useful for diving in to the process.  Remember, brand personality is a set of identifiable, customer-facing characteristics that are associated with human traits, attributes and behaviors. It encompasses emotional, thought, and behavioral patterns unique…

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