The #1 Question You Should Be Asking I remember a year ago, about a week before COVID-19 showed up in our region, I was leading a discussion group of business owners. I had planned questions around the relationship between creativity and productivity and some other related topics. There was one guest, who had engaged in…
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Brand Equity: Perception is Position “Perception is position.” I have become fond of this phrase because it helps me frame for my clients the importance of developing a brand that is not only well-known, but is also valued and trusted. This relates to the idea of brand equity. Brand equity is something most people understand…
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Part 5, Show Off (Your Experience & Your Expertise) We’ve made it to Part 5 of our Digital Brand Strategy Blog Series. Part 1 served as a high-level overview of digital brand strategy and why it is important for your business to have and implement one. Part 2 outlined why it is important to Know…
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Show Up (Be Regular and Be Relevant) This is Part 4 of 5 of our Digital Brand Strategy Blog Series. Part 1 served as a high-level overview of digital brand strategy and why it is important for your business to have and implement one. In Part 2, we looked at the importance of Knowing Yourself…
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Digital Brand Strategy Series, Part 3: Know Your Audience (Anticipate and Ask Questions) We have recently begun a series on Digital Brand Strategy. This is the third part of this 5-part series. In Part 1, we outlined a high-level overview of digital brand strategy and why it was critical for organizations to have one in…
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Digital Brand Strategy Blog Series, Part 2: Know Yourself (Define & Differentiate) We recently started a blog series on Digital Brand Strategy. This is the second part of this 5-part series. In Part 1, we introduced a high-level overview of digital brand strategy and discussed why it was critical for organizations to have one in…
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Digital Brand Strategy Series: Part 1, Intro to Digital Brand Strategy Digital Brand Strategy (DBS) is very important for today’s businesses. The organizations that recognize that more and more decision-making will be done in digital settings and who position themselves well in these spaces are likely to have more sustainable success than those who don’t.…
DetailsThe COVID-19 pandemic has now reached America in full force. Our way of life and way of doing business have been changed, and it is likely to be that way for a long time. The coronavirus outbreak presents unprecedented challenges for small business owners, particularly those with new and growing businesses. One question that has…
DetailsIn the excellent book, The Strategic Designer, author David Holston makes the following astute observation about a reality of doing business in today’s world: “Businesses, like designers, need to be in a constant state of ideation. Design gives firms a competitive advantage in overcrowded markets by identifying unique value and connecting audiences, as well as reacting…
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The first post in this 3-part blog series on Brand Personality, looked at how to identify your brand’s personality. The second installment looked at how to develop your brand’s personality. In this third and final installment, we’ll look at how using brand personality effectively can help your business grow. To recap, brand personality is a…
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