Show Up (Be Regular and Be Relevant) This is Part 4 of 5 of our Digital Brand Strategy Blog Series. Part 1 served as a high-level overview of digital brand strategy and why it is important for your business to have and implement one. In Part 2, we looked at the importance of Knowing Yourself…
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Digital Brand Strategy Series, Part 3: Know Your Audience (Anticipate and Ask Questions) We have recently begun a series on Digital Brand Strategy. This is the third part of this 5-part series. In Part 1, we outlined a high-level overview of digital brand strategy and why it was critical for organizations to have one in…
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Digital Brand Strategy Blog Series, Part 2: Know Yourself (Define & Differentiate) We recently started a blog series on Digital Brand Strategy. This is the second part of this 5-part series. In Part 1, we introduced a high-level overview of digital brand strategy and discussed why it was critical for organizations to have one in…
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Digital Brand Strategy Series: Part 1, Intro to Digital Brand Strategy Digital Brand Strategy (DBS) is very important for today’s businesses. The organizations that recognize that more and more decision-making will be done in digital settings and who position themselves well in these spaces are likely to have more sustainable success than those who don’t.…
DetailsThe COVID-19 pandemic has now reached America in full force. Our way of life and way of doing business have been changed, and it is likely to be that way for a long time. The coronavirus outbreak presents unprecedented challenges for small business owners, particularly those with new and growing businesses. One question that has…
DetailsIn the excellent book, The Strategic Designer, author David Holston makes the following astute observation about a reality of doing business in today’s world: “Businesses, like designers, need to be in a constant state of ideation. Design gives firms a competitive advantage in overcrowded markets by identifying unique value and connecting audiences, as well as reacting…
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The first post in this 3-part blog series on Brand Personality, looked at how to identify your brand’s personality. The second installment looked at how to develop your brand’s personality. In this third and final installment, we’ll look at how using brand personality effectively can help your business grow. To recap, brand personality is a…
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In part 2 of this series, we’ll explore how to develop a business brand personality, including some specific tools that are useful for diving in to the process. Remember, brand personality is a set of identifiable, customer-facing characteristics that are associated with human traits, attributes and behaviors. It encompasses emotional, thought, and behavioral patterns unique…
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I have an adage that I like to repeat often: “Brands are created by people, for people.” In light of this truth, it makes sense that brands are given some of the same characteristics or qualities as people, in order to strengthen their connections to certain groups of people, also known as audiences. Brand personality…
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I recently attended a networking event that I only intended to drop in on for a few minutes before going to another meeting. I wanted to hear a speaker who was an old acquaintance. When I got there, it turned out that I knew another of the speakers, who happened to be concluding her talk…
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