How Understanding Humans Helps You Understand Your Brand I recently gave a presentation about branding to a cohort of small business founders as part of a business accelerator training course. It became clear to me that one of the best ways to get them to understand how brands are structured was to relate it to…
Why Simple Logos Work: A Guide for Small Business Owners I recently spoke with a business owner who was trying to decide between two concept designs for their logo. The two logos were similar, but one had an additional graphic element that was purely a decorative element. This particular decorative element was large and overpowering…
5 Tips for Boosting Your Credibility Through Branding Your brand is a series of promises. Credibility can be thought of as the confidence customers have that you will fulfill your promises to them. It is something that your customers believe you are and believe you have. Credibility is a matter of perception and reputation, which…
Grow Your B2B Business with Brand Positioning: A Guide Brand Positioning = Brand Potential According to protocol 80, “77% of B2B marketing leaders say branding is critical to growth.” The article also points out that consumers are more likely to conduct business with organizations that showcase personal values, because business values are not as distinguishable…
4 Steps to an Effective B2B Rebranding Strategy Businesses often neglect to update their brand because they think what they have works. But just because something works doesn’t mean you should stick with it. Think about your car that you keep taking to the repair shop. Or those clothes that you love, but are a…
B2B Branding Mistakes Branding is a key asset to B2B business growth. It is a great tool to implement within your marketing strategy, but branding is also its own mountain to climb. It is key to fostering a human connection with your audience, being easily remembered and accessible, and eventually generating leads. With a stronger…
Features vs. Benefits and Why it Matters In my 10 years of experience building brands and creating marketing collateral for businesses and organizations, including my own, I have observed that, in general, small business owners understand and talk about the features of their products and services really well. We love the nuts and bolts of…
Grow Your Business Brand With Your Personal Brand: 3 Key Strategies A personal brand isn’t an extra cost you have to outsource as another business development investment. It can start from within the company, starting with yourself. As written in an article by Sunil Solanki, “84% of consumers believe that a company’s reputation is influenced…
3 Overlooked Places to Implement Branding Your brand shows up everywhere. Most people are aware that a brand is more than a logo, but have you considered the full array of implications that your brand carries? Just like an idea takes root, your brand is also present in every part of your company’s existence. It’s…
How to Align Your Brand With Search Intent You’ve done your research on search intent and search engine optimization, and you have the keywords you need to access your audience. But how do you implement them and start building those relationships to funnel conversions? In order to use search intent in your brand strategy, first…