Grow Your B2B Business with Brand Positioning: A Guide Brand Positioning = Brand Potential According to protocol 80, “77% of B2B marketing leaders say branding is critical to growth.” The article also points out that consumers are more likely to conduct business with organizations that showcase personal values, because business values are not as distinguishable…
4 Steps to an Effective B2B Rebranding Strategy Businesses often neglect to update their brand because they think what they have works. But just because something works doesn’t mean you should stick with it. Think about your car that you keep taking to the repair shop. Or those clothes that you love, but are a…
B2B Branding Mistakes Branding is a key asset to B2B business growth. It is a great tool to implement within your marketing strategy, but branding is also its own mountain to climb. It is key to fostering a human connection with your audience, being easily remembered and accessible, and eventually generating leads. With a stronger…
Features vs. Benefits and Why it Matters In my 10 years of experience building brands and creating marketing collateral for businesses and organizations, including my own, I have observed that, in general, small business owners understand and talk about the features of their products and services really well. We love the nuts and bolts of…
Grow Your Business Brand With Your Personal Brand: 3 Key Strategies A personal brand isn’t an extra cost you have to outsource as another business development investment. It can start from within the company, starting with yourself. As written in an article by Sunil Solanki, “84% of consumers believe that a company’s reputation is influenced…
3 Overlooked Places to Implement Branding Your brand shows up everywhere. Most people are aware that a brand is more than a logo, but have you considered the full array of implications that your brand carries? Just like an idea takes root, your brand is also present in every part of your company’s existence. It’s…
How to Align Your Brand With Search Intent You’ve done your research on search intent and search engine optimization, and you have the keywords you need to access your audience. But how do you implement them and start building those relationships to funnel conversions? In order to use search intent in your brand strategy, first…
Branding Strategies to Attract Younger Clients By Richard Holbrook III In today’s digital age, branding has become more prevalent and important than ever as companies rely on various platforms to promote and market their products and services. A strong and cohesive brand presence across multiple platforms like websites, pamphlets, and social media accounts can contribute…
Why Every Business Needs a Content Repurposing Strategy Content creation is one of the most challenging aspects of running a business in today’s digital age. Besides maintaining brick-and-mortar stores, in order to gain visibility and recognition it is imperative to build an online presence, most commonly acquired now through content. But brainstorming, creating, and uploading…
The Ultimate Guide to Building Your Brand Using Thought Leadership Within all industries, verticals, and professions, many seek to bring awareness to their personal or organizational brand and build credibility without traditional advertising or promotional methods. They attempt to differentiate themselves by educating audiences, advancing innovative ideas, or taking unique stances on things that appear…