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The Power of Emotional Branding: 3 Reasons Why Feelings Beat Features

The Power of Emotional Branding: 3 Reasons Why Feelings Beat Features In our most recent blog, we discussed the notion that it is more advantageous to businesses to employ strategies that speak to feelings rather than just listing features. This is true because feelings create more connection between the brand and customer, and ultimately this…

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Become Indispensable with Brand Expression and Brand Experience

Become Indispensable with Brand Expression and Brand Experience There are literally millions of brands in the world. How do you make your brand invaluable and indispensable? One thing that every business owner wants their customers to have is brand loyalty, where enthusiastic, recurring customers share an undeniable, irresistible connection to the brand and feel like…

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Position Your Brand with Precision

Position Your Brand With Precision Listen to this post: https://enthusecreative.com/website_0d6bb55a/wp-content/uploads/2021/05/Position-Your-Brand-With-Precision.mp3 Positioning is the intentional effort on the part of a brand to establish a distinct, favorable, and memorable impression in the mind of its customers. It is a foundational part of any brand strategy process. Though some aspects of a brand’s positioning are beyond its…