man with arrow positioned in center of target

Position Your Brand with Precision

Position Your Brand With Precision Listen to this post: https://enthusecreative.com/website_0d6bb55a/wp-content/uploads/2021/05/Position-Your-Brand-With-Precision.mp3 Positioning is the intentional effort on the part of a brand to establish a distinct, favorable, and memorable impression in the mind of its customers. It is a foundational part of any brand strategy process. Though some aspects of a brand’s positioning are beyond its…

Hand holding a marker, with bubbles around it that have brand-related words inside.

How Do I Develop My Brand Personality?

In part 2 of this series, we’ll explore how to develop a business brand personality, including some specific tools that are useful for diving in to the process.  Remember, brand personality is a set of identifiable, customer-facing characteristics that are associated with human traits, attributes and behaviors. It encompasses emotional, thought, and behavioral patterns unique…