The Power of Emotional Branding: Don’t Just Tout Features, Touch Feelings When was the last time you took a long look inside your refrigerator, pantry or closet? It may have been a while, but I bet if you were to look in those places, you’d find at least a few brands that you’ve bought or…
What are the Benefits of Working with a Brand Strategist? In our recent blog posts, we have discussed the work that brand strategists do, the skills they possess and the tools they use to deliver their strategic solutions. Now, we want to turn our attention to the benefits for small business owners when they decide…
What Tools Do Brand Strategists Use? In our previous pieces in this series, we examined the work that brand strategists do (link) and looked at some of the most important skills that brand strategists need to have (link). Brand strategists are thinkers who dive deeply into their client’s business, product or service, to examine its…
What Skills Does a Brand Strategist Need? An effective brand strategy is a vital step to solving key challenges with how your business is developed and perceived in the marketplace. In our previous blog, we examined the work that brand strategists do. To summarize, we identified that brand strategists work to understand a business, product…
What Does a Brand Strategist Do? My first few years I was in business, I thought of myself strictly as a graphic designer, and I would always introduce myself at networking events that way. However, when I would try to give prospects more context to the way I developed solutions and the value I provided…
Brand Equity: Perception is Position “Perception is position.” I have become fond of this phrase because it helps me frame for my clients the importance of developing a brand that is not only well-known, but is also valued and trusted. This relates to the idea of brand equity. Brand equity is something most people understand…
Part 5, Show Off (Your Experience & Your Expertise) We’ve made it to Part 5 of our Digital Brand Strategy Blog Series. Part 1 served as a high-level overview of digital brand strategy and why it is important for your business to have and implement one. Part 2 outlined why it is important to Know…
Show Up (Be Regular and Be Relevant) This is Part 4 of 5 of our Digital Brand Strategy Blog Series. Part 1 served as a high-level overview of digital brand strategy and why it is important for your business to have and implement one. In Part 2, we looked at the importance of Knowing Yourself…
Digital Brand Strategy Series, Part 3: Know Your Audience (Anticipate and Ask Questions) We have recently begun a series on Digital Brand Strategy. This is the third part of this 5-part series. In Part 1, we outlined a high-level overview of digital brand strategy and why it was critical for organizations to have one in…
Digital Brand Strategy Blog Series, Part 2: Know Yourself (Define & Differentiate) We recently started a blog series on Digital Brand Strategy. This is the second part of this 5-part series. In Part 1, we introduced a high-level overview of digital brand strategy and discussed why it was critical for organizations to have one in…